Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.
Trainer Greg Wells explains the importance of a dealerships fixed operations department having a presence online. He discusses having a Google Place page, collecting online reviews, having the proper information on the dealership website, potentially offering an online service scheduler, and other options.
Five dealers explain how they used Groupon to drive service and fixed operations traffic.
Special Finance Expert Greg Goebel chronicles how one dealer group increased its subprime business by focusing on the right inventory for special finance and proper deal structure.
Does a dealership really need a website optimized for mobile devices? The short answer is yes. Author Kimberly Long offers perspectives from both dealership personnel and technology providers on the benefits of having a mobile website.
QR, or quick response, codes represent fairly new technology, and their potential applications within the dealership are still being explored. Author Kimberly Long presents a brief look at using QR codes in the dealership.
As a BHPH expert who was once resistant to the Internet, Brent Carmichael explains how important the Internet is for buy here pay here dealers and shares some of the Internet tools BHPH dealers can use to help run their businesses.
Technology expert Allen Dobbins discusses the importance of updating the technology that helps run a dealership to compete in today’s right-now society.
Customers go online for nearly everything, including automotive service. Author Jenny Murphy discusses what dealers should consider when implementing an online service scheduler and looks at how four dealerships have successfully integrated this technology into their fixed operations.
Industry Attorney Thomas Hudson reports on information about what the Federal Trade Commission (FTC) and the newly-created Consumer Financial Protection Bureau (CFPB) intend to enforce.
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